CH16-Retailing-student - CHAPTER RETAILING AND MULTICHANNEL...

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Unformatted text preview: CHAPTER RETAILING AND MULTICHANNEL MARKETING 16 16­1 Factors for Establishing a Relationship with Retailers 16­2 Choosing Retail Partners Channel Structure 16­3 Choosing Retail Partners Customer Expectations 16­4 Choosing Retail Partners Distribution Intensity 16­5 Types of Retailers 16­6 Developing a Retail Strategy Using the Four P’s: Product Providing the right mix of merchandise and services 16­7 Price Price defines the value of both the merchandise and the service provided 16­8 Courtesy Bass Pro Shops Promotion Retailers use a wide variety of promotions, both within their retail environment and through mass media 16­9 Place Convenience is a key ingredient to success 16­10 Benefits of Stores for Consumers 16­11 Benefits Of The Internet and Multichannel Retailing 16­12 Effective Multichannel Marketing 16­13 ...
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This note was uploaded on 01/12/2012 for the course MAR 3023 taught by Professor Bagwhandee during the Fall '08 term at University of Central Florida.

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CH16-Retailing-student - CHAPTER RETAILING AND MULTICHANNEL...

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