marfirstday_syllabus - Time to get started The 4 Ps of...

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Time to get started…
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The 4 Ps of Marketing Product Price Distribution (place) Communications (promotion) Marketing: Using the 4Ps to identify and satisfy the needs of the Consumers in order to create and long-term relationships with Customers.
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Marketing Works
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Welcome to MAR 3023 Sections OR01; OV85; OV86; OV87
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Dr. Carolyn Massiah BSBA in Marketing – University of New Mexico Dual MBA – Marketing and International Management – University of Colorado Ph.D. in Marketing – Arizona State University Area of specialization: Services Marketing Consumer Behavior Work Background Military Background Research: Customer-Customer Interaction Nested Identities
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About the course! 4 credit hours 3 hours of lectures (in-class component) 1 hour of online component each week
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General Info Instructor: Carolyn Massiah Office: BA2 308Q Office hours: Tuesdays and Thursdays: 1:30 – 4:00 PM PowerPoint slides available on webcourses at least 2 days before the class session. Use course mail within Webcourses for E-mail purposes.
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Graduate Assistants 1)Rebeca Office: BA2 308F Phone: 407-823-1434 Fridays 11:00 AM – 1:00 PM 2) Ngan Office: BA2 307H Phone: 407-823-1422 Mondays 3:00 PM – 4:00 PM Wednesdays 3:00 PM – 4:00 PM 3) Kyungchool Office: BA2 307M Thursdays 1:30 PM – 3:30 PM 4) Ann Office: BA2 307M Mondays 1:00 PM – 3:00 PM
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So what is a “Mixed Mode” course? Live lecture delivery at the Orlando main campus, TW 10:30 – 11:45 AM. Video Stream becomes available no later than 5 PM. Online work to be done for the additional hour of this course.
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What about a syllabus? Available on webcourses. All students are required to read it. In order to ensure that you are familiar with the course policies and requirements as stated in the syllabus, there will be two Syllabus quizzes (worth 10 points each) You will have two attempts to take this quiz. The high score of all attempts will be recorded
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Marketing Third Edition Dhruv Grewal Michael Levy Your Required book for this course is
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Your Textbook Options Your Textbook Options Traditional printed textbook: Hard copy Looseleaf
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Connect: Student Registration Marketing 3023
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Online Registration Go to the website as directed by your instructor
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Click Register Now Click “Register Now”
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Enter Your Knights E-Mail Address Enter your e-mail address
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This note was uploaded on 01/12/2012 for the course MAR 3023 taught by Professor Bagwhandee during the Fall '08 term at University of Central Florida.

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marfirstday_syllabus - Time to get started The 4 Ps of...

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