Syllabus%20-%20Fall%202011 - MAR 3023: Principles of...

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Instructor: Dr. Massiah, Clinical Professor of Marketing Office: BA II 308 Q Telephone: (407) 823-6764 Fax: (407) 823-3891 E-mail: First Choice: Through Webcourses (Carolyn Massiah) Second Choice: Webcourses: ( Class Time and Location: Office hours (in- person and online): Tuesdays and Thursdays, 10:30 – 11:45 AM , BA1 Room 107 Tuesdays and Thursdays, 1:30 – 4:30 PM or by Appointment Required Materials: A. Marketing , 3 rd edition by Grewal and Levy 1.Hardcover ISBN: 978-0-07-802883-0 2.Looseleaf, ISBN: 978-0-07-745100-4 B. Connect Software (available at bookstore) Lecture Notes: Posted on Webcourses and on my website Credit Hours: 4 cr. hrs. THIS SYLLABUS IS SUBJECT TO CHANGE. MAR 3023: Principles of Marketing Sections: 0R01, 0V85, 0V86, and 0V87 University of Central Florida Fall 2011
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WELCOME TO PRINCIPLES MARKETING In this course, we will study the functions, institutions, and basic problems involved in marketing goods and services in our domestic economy and abroad. You will be introduced to the terminology of marketing, the foundations of marketing strategy, and the elements of a marketing plan. COURSE OBJECTIVES AND LEARNING GOALS COURSE OBJECTIVES: To gain a basic understanding of the functions of marketing. To develop a working vocabulary of marketing terminology and become familiar with marketing concepts. To understand the role of marketing in an organization and the development of marketing strategy in both domestic and global markets. To understand the application of marketing techniques to real world problems. LEARNING OUTOMES FOR THE IN-CLASS COMPONENT: The learning outcomes of this course are as follows: 1) Students will possess knowledge of marketing terminology, the foundations of 2) Students will make decisions based on ethical knowledge. 3) Students will solve marketing related problems, incl. but not limited to the application 4) Students will demonstrate an awareness of global & cultural differences in marketing practice. 5) Students will demonstrate critical thinking skills by analyzing marketing problems, applying proper logic, assessing the quality/validity of data, & formulating valid conclusions based on their analysis. After successful completion of the in-class component , students will be able to: 1. classify the internal and external factors that affect the marketing environment and assess their impact on competitive strategy; 2. identify the steps in the strategic planning process, recognize the types of competitive strategies, and indicate how products are positioned for competitive advantage; 3. understand how markets are segmented and how target markets are selected; 4. identify the steps in the marketing research process and recognize how various marketing research techniques can be used to answer marketing questions;
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This note was uploaded on 01/12/2012 for the course MAR 3023 taught by Professor Bagwhandee during the Fall '08 term at University of Central Florida.

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Syllabus%20-%20Fall%202011 - MAR 3023: Principles of...

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