Fiji Water - Fiji Water Kenroy Fletcher BUS 330 Kristin...

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Fiji Water Kenroy Fletcher BUS 330 Kristin Brocklesby April 6, 2009 Fiji I don’t think that I have ever drunk Fiji water, the reason for that might be how expensive the price of one is. Personally, I think that when a customer purchase Fiji water they are buying it to get that ultraclean taste that contains not a hint of impurities or pollutants that is drawn form an underground source on Viti Levu, the main island of the South Pacific country of Fiji (Kotler & Armstrong, 2008, p.216). FIJI Water is the result
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of rainfall that fell long before the Industrial Revolution, filtering slowly through mineral-rich rock over hundreds of years. Gathering minerals like silica along the way, FIJI Water collects in an underground aquifer that keeps the water preserved and protected from external elements. In my own personally opinion, I don’t think that Fiji water is so much more different from any other bottled water but it has been presented so well to the market it makes me want to spend that $10 so I could just taste the “purity in every sip.” There are three levels of product and services listed in our textbook and they are:
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This note was uploaded on 01/12/2012 for the course ACCT ACC305 taught by Professor Mark during the Spring '10 term at Ashford University.

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Fiji Water - Fiji Water Kenroy Fletcher BUS 330 Kristin...

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