Southwest Airlines

Southwest Airlines - Southwest Airlines 1 Running head:...

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Southwest Airlines 1 Running head: CRAFTING AND EXECUTING STRATEGY – Southwest Airlines Southwest Airlines LaKessica B. Carter Dr. Akpan BUS599 - Strategic Management June 11, 2011
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Southwest Airlines was incorporated in Texas and commenced Customer Service on June 18, 1971, with three Boeing 737 aircraft serving three Texas cities-Houston, Dallas, and San Antonio. Today, Southwest operates 548 Boeing 737 aircraft among 72 cities. Southwest topped the monthly domestic originating passenger rankings for the first time in May 2003. Yearend results for 2010 marked Southwest's 38th consecutive year of profitability. Southwest became a major airline in 1989 when it exceeded the billion-dollar revenue mark. Southwest is the United States' most successful low fare, high frequency, point-to-point carrier. Southwest operates more than 3,400 flights a day coast-to-coast, making it the largest U.S. carrier based on domestic passengers carried as of September 30, 2010. Discuss the corporate culture at Southwest Airlines and how it leverages its culture to achieve a competitive advantage. Southwest Airlines corporate culture includes core value, management style and compensation. It also encompasses others; however, these three were most appealing to me. Southwest Airlines core values guides its organization internal conduct as well as its established relationships with the external world. Southwest Airlines has two core values which emphasizes on LUV and fun. Not only was LUV the company’s signature symbol or recruiting theme, but eventually this core value grew into Southwest’s core word for treating individuals, including customers and employees. Both customer and employees are treated with respect and dignity. This theory of respect has been incorporated with red hearts on banners and posters as a reminder of the compassion expected. Another factor incorporated into Southwest’s core value was the fun factor. Its objective is to form the behavior that employees exhibited while performing their jobs. The
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company’s day-to-day operations included jokes and pranks, as well as frequent company- sponsored party to boost employee morale. The Southwest Airlines management teams are given roles to ensure that its employees
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This note was uploaded on 01/11/2012 for the course MBA ACC557 taught by Professor Sherman during the Spring '11 term at Strayer.

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Southwest Airlines - Southwest Airlines 1 Running head:...

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