Strategic Management Case

Strategic Management Case - SaintLeoUniversity...

Info iconThis preview shows pages 1–4. Sign up to view the full content.

View Full Document Right Arrow Icon
Saint Leo University Strategic Management McDonald's Case Study S TRATEGIC M ANAGEMENT Prepared By Fathi Salem Mohammed Abdullah 2009 Outline
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Page Topics 3 Introduction 3 History analysis 4 Vision, Mission, Value 5 The Five Forces Framework 6 PESTEL Framework 7 External Audit 8 CPM-Competitive Profile Matrix 9 External Factor Evaluation (EFE) Matrix 10 Financial Ratio Analysis 12 Internal Audit 13 Internal Factor Evaluation (IFE) Matrix 14 SWOT Matrix 15 SPACE Matrix 16 Grand Strategy Matrix 17 The Boston Consulting Group (BCG) Matrix 17 The Internal-External (IE) Matrix 18 The Quantitative Strategic Planning Matrix ) QSPM ( 20 Recommendations History Krispy Kreme is America’s favorite. It operates as a retailer and wholesaler of doughnuts and other sweets. The company’s principal business is owning and franchising stores Krispy Kreme stores, at which over 20 varieties of doughnuts,
Background image of page 2
complementary products, and where an array of coffees and beverages are offered . The company is also the provider of doughnut mixes, supplies, and ingredients to franchisees, as well as manufactures and sells doughnut-making equipment. Krispy Kreme operates thirty-seven stores in the United States and 358 shops world-wide. It has four segments of business: company stores, domestic franchise stores, international franchise stores and supply chains . According to the New York Stock Exchange data reported, in 2010 Krispy Kreme revenues increased by 4% to $270.3M. Net Income totaled $9.1M vs. a loss of $677K. The increase in revenue was due to Company Stores. It also reflects a amortization expenses along with a decrease in impairment charges and lease termination costs . Krispy Kreme was founded by Vernon Rudolph, who purchased the famous secret recipe of yeast-raised doughnuts. Rudolph began selling the doughnuts in Paducah and sold them on his bicycle. The operations were started in Nashville, TN . The first store opened in the United States (Charlotte Pike) in 1933 and was named Krispy Kreme . Rudolph sold his interest in the Nashville store and opened a doughnut shop in 1938 beginning grocery store sales . Notice of Krispy Kreme became more apparent in the 1960’s and expansion began . Beatrice Foods of Chicago, Illinois became the wholly owned subsidiary of Krispy Kreme in 1976 and was headquartered in Winston-Salem, NC . A group of franchisees purchased the corporation back from Beatrice Foods in 1982 . The pilot project located in Mountain View, California by Krispy Kreme to sell doughnuts through car windows and sunroofs failed in 2003 . Krispy Kreme began selling a healthier doughnut (whole wheat) in an attempt
Background image of page 3

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 4
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/11/2012 for the course MBA ACC557 taught by Professor Sherman during the Spring '11 term at Strayer.

Page1 / 20

Strategic Management Case - SaintLeoUniversity...

This preview shows document pages 1 - 4. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online