Whole Foods Market

Whole Foods Market - Whole Foods Market 1 Running head...

Info iconThis preview shows pages 1–3. Sign up to view the full content.

View Full Document Right Arrow Icon
Whole Foods Market 1 Running head: Whole Foods Market Whole Foods Market LaKessica B. Carter Dr. Akpan BUS599 - Strategic Management April 24, 2011
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Discuss the trends in retailing of organic foods and the impact of these trends on Whole Foods Market. Whole Foods Market was founded in Austin, Texas. It was established in the 1980s by three local grocers’ dreamed of introducing natural foods in the grocery store market. The original Whole Food Market opened with a staff of only 19 people and very successful (Thompson, Strickland & Gamble, 2010, p. C-6). Whole Foods was able to grow its stores to a total of 276 stores by early 2008 in United States, Canada and Great Britain grossing sales of $6.6 billion by 2007. Its revenue sales grew at a compound rate of 20 to 30 percent between 1991 and 2000 (Thompson, Strickland & Gamble, 2010, p. C-2). By 2010 Management objective was to grow Whole Food Market with 400 stores and a profit increase of $12 billion by 2010. Trends are also known as a fad. However, this theory did not deter Whole Foods Market vision to become a nationally known brand offering natural and organic foods. Other retail stores, such as Kroger and Publix saw trend also as a way to drive up their profits and began offering those products. This had a major affect on Whole Foods Market causing loss profits and customers. Customers were able to stop at one place and gain access to both everyday and specialty products. Whole Food had direct competition, which were offering their own private label of organic products and dedicated sections for its organic products. This had a major impact on Whole Foods Market. Evaluate the competitive environment of the firm: Apply Porter’s model and
Background image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/11/2012 for the course MBA ACC557 taught by Professor Sherman during the Spring '11 term at Strayer.

Page1 / 6

Whole Foods Market - Whole Foods Market 1 Running head...

This preview shows document pages 1 - 3. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online