Chapter 5MASSCOMM

Chapter 5MASSCOMM - Chapter 5 Notes 1. The origins and the...

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Unformatted text preview: Chapter 5 Notes 1. The origins and the development of television o Electronic technology Zworykin and Farnsworth created the first TV using an iconoscope Analog standard: based on radio waves for TV Digital signals: 2009, images and sound converted to binary code o Freezing TV licenses FCC thought there would be infinite channels The big three were created in 1966 • CBS, NBC, ABC o Controlling content- TV grows up Mainly single sponsored shows Magazine program • News, talk shows, comedy, music Television special: buying ad rights to special programs o Quiz shows Prime time: 8pm to 11pm, time when most viewers are projected Cheap to produce Magnified division between high and low culture 2. The development of cable o Network era: when the big three ran television o CATV: community antenna television Eliminated over the air interference Increased channel capacity o Satellites of Television AT&T: launched Telstar HBO: home box office (1970s)...
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This note was uploaded on 01/13/2012 for the course MCOM 101 taught by Professor Turowski during the Fall '06 term at Towson.

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Chapter 5MASSCOMM - Chapter 5 Notes 1. The origins and the...

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