Chapter 11 NOTES
1.
Early development in public relations
o
Press agents
: sought to advance a client’s image through media
o
PT Barnum and Buffalo bill
o
Used gross exaggeration, fraudulent stories, and staged events
Audiences like to be tricked
o
Bill: recreated dramatic gun fights
Wide variety of press agents: newspapers, articles, novels, and
theater
Shaped myths about American expansion
Publicity
: type of pr that used various media messages to spread
info
o
Big businesses and press agents
Railroads used press agents and lobbyist to obtain federal funds
•
Buy favorable news stories about rail travel from
newspapers through bribe
•
Dead heading
: gave reporters free rail pass with tactics that
they would write well about them
Interstate commerce act of 1881: raised rates and brought smaller
firms out of business
•
Derailed competition to achieve a monopoly
•
Third party editorial services sent favorable articles about
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- Fall '06
- TUROWSKI
- Public Relations, media attention, press agents, PT Barnum, o Press
-
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