Chapter1MASSCOMM

Chapter1MASSCOMM - Chapter 1 Notes Mass communication:...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 1 Notes Mass communication: messages from one source to another A. Culture and evolution Oral and written revolution: tribal storytellers The print revolution: leads to permanency, books were expensive at first Electronic era: began with the telegraph o Media messaging became instantaneous o Media became a commodity o Easy to coordinate the military o Leads to future technology in 1950’s Digital era: images, texts, and sounds o Bloggers and email o Social media incorporates people all over the world o Media convergence o Technological merging of contents Ex. Magazines going online o Cross plat forming: consolidation various media holdings Ex. Creating different stories for various media outlets B. Media businesses in a converging world o Able to produce worthy products or pander society’s desires o Evolution of a new mass medium Novelty stage: trying to solve a problem Entrepreneur stage: determine uses for the device Mass medium stage: figure out how to market the device as a
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

Chapter1MASSCOMM - Chapter 1 Notes Mass communication:...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online