Chapter10MASSCOMM

Chapter10MASSCOMM - Chapter 10 Notes The domination of...

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Chapter 10 Notes The domination of specialization Consumer magazines: general consumer product ads Business or trade magazines: ads for products and services for various occupational groups Farm magazines: ads for agricultural products and farming lifestyles Noncommercial magazines: (periodicals) have no ads Classify by: gender, age, and ethnic group Men and women’s magazines Playboy: Hugh Hefner, taboo Packaging and objectifying women for enjoyment from men Men’s health Women’s magazines focused on cultivating the image of women as homemakers and consumers Feminism “Cosmo” Sports, entertainment, and leisure magazines Sports illustrated Rolling stone National geographic: best photojournalism Magazines for the ages Tried appealing to groups ignored by mainstream TV (old and young) Seventeen: female teen Maxim: young men in 20’s Sex, sports, beer, gadgets, clothes, fitness The magazine: readers over 50 Elite magazines
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This note was uploaded on 01/13/2012 for the course MCOM 101 taught by Professor Turowski during the Fall '06 term at Towson.

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Chapter10MASSCOMM - Chapter 10 Notes The domination of...

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