{[ promptMessage ]}

Bookmark it

{[ promptMessage ]}

Chapter10MASSCOMM

Chapter10MASSCOMM - Chapter 10 Notes The domination of...

Info icon This preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Chapter 10 Notes The domination of specialization Consumer magazines: general consumer product ads Business or trade magazines: ads for products and services for various occupational groups Farm magazines: ads for agricultural products and farming lifestyles Noncommercial magazines: (periodicals) have no ads Classify by: gender, age, and ethnic group Men and women’s magazines Playboy: Hugh Hefner, taboo Packaging and objectifying women for enjoyment from men Men’s health Women’s magazines focused on cultivating the image of women as homemakers and consumers Feminism “Cosmo” Sports, entertainment, and leisure magazines Sports illustrated Rolling stone National geographic: best photojournalism Magazines for the ages Tried appealing to groups ignored by mainstream TV (old and young) Seventeen: female teen Maxim: young men in 20’s Sex, sports, beer, gadgets, clothes, fitness The magazine: readers over 50 Elite magazines Combination of literature, humor, criticism, and journalism by their appeal
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern