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QUESTION 1 [QUESTION BANK ID: 40925] TYPE: MULTIPLE CHOICE CORRECT Which of the following would a marketer be least likely to do to encourage habitual buying behavior? << HIDE ANSWERS A Focus on visual imagery and symbols in ad campaigns B Stress several key points in ad copy C Keep shelves fully stocked D Run frequent reminder advertising E Dominate shelf space QUESTION 2 [QUESTION BANK ID: 92725] TYPE: MULTIPLE CHOICE INCORRECT Observational research is best suited for gathering ________ information. << HIDE ANSWERS A Causal B Exploratory C Secondary D Dependent E Competitive QUESTION 3 [QUESTION BANK ID: 56529] TYPE: MULTIPLE CHOICE CORRECT According to one analyst, a Harley-Davidson motorcycle can make you feel like "the toughest, baddest guy on the block." Harley- Davidson promotes its motorcycles with images of independence, freedom, and power. Harley-Davidson has created a(n) ________. << HIDE ANSWERS A Life-cycle stage B Brand self-image C Brand personality D Attitude E Brand motivation QUESTION 4 [QUESTION BANK ID: 58862] TYPE: MULTIPLE CHOICE CORRECT Relative advantage, compatibility, complexity, divisibility, and communicability are all examples of ________. << HIDE ANSWERS A Alternative evaluations B Product characteristics that influence rate of adoption C Dissonance-reducing buying behaviors
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D Individual differences in innovation E Postpurchase behaviors QUESTION 5 [QUESTION BANK ID: 121976] TYPE: MULTIPLE CHOICE CORRECT What is the least pressing in Maslow's Hierarchy of Needs? << HIDE ANSWERS A Physiological needs B Social needs C Self-actualization needs D Esteem needs E Safety needs QUESTION 6 [QUESTION BANK ID: 72213] TYPE: MULTIPLE CHOICE CORRECT Which of the following is not included in the decision-making unit of a buying organization? << HIDE ANSWERS A Individuals who make the buying decision B Individuals who influence the buying decision C Individuals who control buying information D Individuals who supply the product E Individuals who use the product or service QUESTION 7 [QUESTION BANK ID: 20931] TYPE: MULTIPLE CHOICE CORRECT Because of the scarcity of good secondary data, international researchers often must collect their own primary data. An initial problem with this collection is developing good ________. << HIDE ANSWERS A Analytical models B Relations with channel members C Research firms D Samples E Customer relationships with nationals QUESTION 8 [QUESTION BANK ID: 121079] TYPE: MULTIPLE CHOICE CORRECT When compared to consumer markets, business markets are ________.
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