Quiz 6

Quiz 6 - Your test grade is 66.5 pts PROFESSOR'S COMMENT...

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Your test grade is 66.5 pts PROFESSOR'S COMMENT Nice going with the quiz for week 6. Thanks The professor has configured this test to allow students to review: Questions answered incorrectly. Questions answered correctly. Students answers. Correct answers. QUESTION 1 [QUESTION BANK ID: 109701] TYPE: MULTIPLE CHOICE CORRECT Which promotional mix strategy directs marketing efforts toward final consumers? << HIDE ANSWERS A Blitz B Pull C Pulse D Buzz E Push QUESTION 2 [QUESTION BANK ID: 89760] TYPE: MULTIPLE CHOICE CORRECT Which of the following types of retailers likely require their employees to focus most on assisting customers as they shop? << HIDE ANSWERS A Mega retailers B Self-service retailers C Off-price retailers D Limited-service retailers E Full-service retailers QUESTION 3 [QUESTION BANK ID: 97419] TYPE: MULTIPLE CHOICE CORRECT Service differentiation among retailers has ________. << HIDE ANSWERS A Stayed the same B Franchised C Decreased D Tripled E
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Increased QUESTION 4 [QUESTION BANK ID: 17929] TYPE: MULTIPLE CHOICE CORRECT A(n) ________ argument is only likely to be effective when the audience is highly educated or likely to hear opposing claims or when the communicator has a negative association to overcome. << HIDE ANSWERS A Scientific B One-sided C Two-sided D Moral E Emotional QUESTION 5 [QUESTION BANK ID: 95973] TYPE: MULTIPLE CHOICE CORRECT Which promotional tool is most effective in building up buyers' preferences, convictions, and, most importantly, actions?
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Quiz 6 - Your test grade is 66.5 pts PROFESSOR'S COMMENT...

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