3Som122 - Managinginthe GlobalEnvironment Changing...

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Managing in the Global Environment
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2 Changing Environments Environmental Change Environmental Complexity Resource Scarcity Uncertainty Characteristics of Changing External Environments
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3 Environmental Change Environmental Change is the rate at which D FRPSDQ\¶V HQYLURQPHQWV FKDQJH ± stable environments ± dynamic environments Punctuated equilibrium theory Companies cycle through stable and dynamic environments.
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4 Environmental Complexity Environmental Complexity: the number of external factors in the environment that affect organizations Simple environments Complex environments
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5 Resource Scarcity Resource Scarcity 7KH GHJUHH WR ZKLFK DQ RUJDQL]DWLRQ¶V external environment has an abundance or scarcity of critical organizational resources
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6 Uncertainty
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7 External Environment
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General Environment Technological Trends Sociocultural Trends Economy Government Actions (Political/Legal Trends) Forces
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9 Economy ± Growing vs. shrinking economies ± Predicting future economic activity ± Business confidence indices
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This note was uploaded on 01/15/2012 for the course SOM 122 taught by Professor Franklin,m during the Fall '08 term at Syracuse.

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3Som122 - Managinginthe GlobalEnvironment Changing...

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