Ch4 Notes

Ch4 Notes - Chapter 4 Guide Chapter 4 Guide Consumer...

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Unformatted text preview: Chapter 4 Guide Chapter 4 Guide Consumer Culture Marketing and the Law Corporate Social Responsibility Global Marketing Consumer Culture Consumer Culture Sum total of learned beliefs, values, and customs that serve to direct the consumer behavior of members of a particular society Customs Overt modes of behavior for specific situations Language, rituals and symbols Sharing of Culture Cultural Influencers Cultural Influencers Consumerism Environmentalism Eight Basic Rights of Consumers: Safety Be Informed Choose Be Heard Satisfaction of Basic Needs Redress (legal action) Consumer Education Healthy Environment Environmental Consumers Environmental Consumers Consumer Culture Consumer Culture Enculturation Learning your own culture Acculturation _Learning a new/foreign culture__ Theory of Reasoned Action example Reverse Acculturation How society impacted by other cultures Food Local tastes Differences from where youre from Marketing and the Law Marketing and the Law Regulatory Bodies Regulatory Bodies EPA FDA CPSC Consumer Product Safety Commission Environmental Protection Agency FCC Federal Communications Commission Food and Drug Administration ICC Interstate Commerce...
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This note was uploaded on 01/15/2012 for the course MKT 300 taught by Professor Eaton during the Fall '08 term at ASU.

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Ch4 Notes - Chapter 4 Guide Chapter 4 Guide Consumer...

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