Ch9 Notes

Ch9 Notes - Thoroughly explain the STP process Classify the...

Info iconThis preview shows pages 1–10. Sign up to view the full content.

View Full Document Right Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
This is the end of the preview. Sign up to access the rest of the document.

Unformatted text preview: Thoroughly explain the STP process Classify the four different segmentation bases Differentiate the four primary targeting strategies Comprehend positioning, repositioning and perception concepts Segmenting Divide market based on needs/benefits, demographics, lifestyles, behavioral measures Targeting Select most appropriate market(s) . Positioning Target marketing messages through 4ps . Dependability Dependability Status Status (1) people or organizations with (2) needs or wants, and with (3) the ability and (4) the willingness to buy A group of people that lacks any one of these characteristics is not a market. Market Segmentation is the division of consumer markets into meaningful and distinct groups. STP Marketing STP Marketing Markets have a variety of product needs and preferences Marketers can better define customer needs Decision makers can define objectives and allocate resources more accurately One word: competitive advantage. Markets have a variety of product needs and preferences Marketers can better define customer needs Decision makers can define objectives and allocate resources more accurately One word: . The Segmentation Base is a group of characteristics that is used to assign segment members. 4. Needs4....
View Full Document

Page1 / 35

Ch9 Notes - Thoroughly explain the STP process Classify the...

This preview shows document pages 1 - 10. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online