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Ch10 Notes - Chapter10GuideThe Chapter10GuideThe...

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Chapter 10 Guide – The  Chapter 10 Guide – The  Marketing Plan Marketing Plan Business Plan Business Plan Elements Elements Marketing’s Role Marketing’s Role Marketing Plan Components Marketing Plan Components
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Business Plan  is a written  document that defines the operational  and financial objectives of a business  over a particular time,  and defines how the  business plans to  accomplish those  objectives.
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Business Plan Business Plan Nature of the  Business Organizational  Objectives Decision- making Process Organizational  Policies Resource Utilization
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Elements of a Business Plan
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Business Plan  ____Investors__ _ _management Stakeholders Financial Statements Cash-flowStatement Balance Sheet Income Statement Written for:  Includes:
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Business Plan Market  analysis How objectives  will be achieved  Marketing’s role Monitor  results
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Marketing Plan  is a document 
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