Ch13 Notes

Ch13 Notes - sMarketingChannels sLogistics...

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Chapter 13 - Supply Chain and  Chapter 13 - Supply Chain and  Distribution Strategies Distribution Strategies Marketing Channels Logistics Channel Strategies Retailing Types Nonstore Retailing  Retail strategy
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Marketing Channels Marketing Channels Marketing Channel Marketing Channel Supply Chain Supply Chain A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. A set of interdependent organizations that ease the transfer of ownership as products move from producer to business user or consumer. The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function. The connected chain of all the business entities, both internal and external to the company, that perform or support the logistics function.
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Marketing Channels Marketing Channels Gather Information Develop Communications Negotiate Prices Place Orders Store and Transport Provide Credit Make Sales Specialization and   __division of labor__   provides contact  efficiency, cost  savings and  economies of scale
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Contact Efficiency Contact Efficiency Best Buy
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Designing a Marketing Channel  Designing a Marketing Channel  System System Analyze ___customer needs____ Evaluate major channel alternatives Identify major _channel alternatives_______ Establish _channel objectives_________
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Benefits to Consumers Benefits to Consumers Intermediaries provide variety in  terms of:   __Product Size_______  (what)   __Assortment of goods_  (what)    __Location___________  (where)   __Hours of Operations___  (when)
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Logistics Logistics Logistics  The process of strategically  managing the efficient flow and  storage of raw materials, in-process  inventory, and finished goods from  point of origin to point of  consumption.
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Logistics Logistics Logistics Right Customers Place Level of Service Price Amount Time
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Electronic Distribution Electronic Distribution Outsourcing of Logistics Functions Outsourcing of Logistics Functions Increased Automation Increased Automation Trends Trends Affecting the Affecting the Logistics Logistics Industry Industry Trends Trends Affecting the Affecting the Logistics Logistics Industry Industry Trends in Logistics Trends in Logistics Increased Service Increased Service
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Logistics Logistics
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Physical Distribution Physical Distribution the process of  carrying goods  to customers  which includes  _transportation  and warehouses
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Warehousing Warehousing 1 2 3 4 Breaking Bulk Create Assortments
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Warehousing Warehousing RFID Chip Barcode Distribution Center
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Importance of Physical  Importance of Physical  Distribution Distribution _20_ % of Sales goes toward Physical  Distribution  Far more than _toward advertising_   Can provide a sustainable Competitive  Advantage - Examples?
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Ch13 Notes - sMarketingChannels sLogistics...

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