MGT 499 Module 1 Case

MGT 499 Module 1 Case - Toyota 1 Lynnette k. Bryant MGT 499...

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Toyota 1 Lynnette k. Bryant MGT 499 Strategic Management Case- Module 1 14 October 2011 Toyota
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Toyota 2 Is Toyota's mission aligned with the needs of their stakeholders? Toyota is an automotive company that was founded in 1938 and from the time that the first assembly plant was opened, Toyota has focused on creating a vehicle that is affordable and reliable for all customers alike. This strategy still rings true for the company over seventy years later. Since the inception of the company the direction and or motivation for all employees and the company was to make the customer happy. Now, that direction is still instilled in the company however with the environmental changes in the world Toyota has implemented a focus on the environment and making fuel efficient and “green” cars for their customers to drive. According to the annual report from 2009 for Toyota, “The Right Way Forward” part of the contents, describes the mission of Toyota as to “make better cars and contribute to society”. The company also emphasizes putting the customer first. In recent years though, Toyota has suffered a great deal of scrutiny for multiple recalls of their vehicles due to electronic or manufacturer issues. The most recent recall recalled nearly 2.17 million vehicles just in the US alone due to a faulty accelerator that could possibly get stuck under the mat of the driver side floor. According to the website MSNBC.com (2011), Toyota has now recalled more than 14
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This note was uploaded on 01/13/2012 for the course BUS 433 taught by Professor Professorarmstrong during the Winter '11 term at Trident Technical College.

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MGT 499 Module 1 Case - Toyota 1 Lynnette k. Bryant MGT 499...

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