MGT 499 Module 4 Case

MGT 499 Module 4 Case - Toyota 1 Lynnette k. Bryant Trident...

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Toyota 1 Lynnette k. Bryant Trident University International MGT 499 Strategic Management Case – Module 4 01 December 2011 Dr. Bari Courts Toyota
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Toyota 2 What strategy (or combination of strategies) did Toyota use to make the company into the powerhouse we know today? Has it changed over the years, or been constant? How does this strategy "fit" with the environment of the automobile industry? How does it fit with the internal resources and competencies of the firm? Toyota is an automotive company that was founded in 1938 and from the time that the first assembly plant was opened, Toyota has focused on creating a vehicle that is affordable and reliable for all customers alike. This strategy still rings true for the company over seventy years later. Since the inception of the company the direction and or motivation for all employees and the company was to make the customer happy. In order for Toyota to remain as successful as they have for all these years, they have to be able to maintain a strategy within the company in order to be a powerhouse in the industry. A competitive advantage is an advantage over competitors gained by offering consumers greater value, either by means of lower prices or by providing greater benefits and service that justifies higher prices (Tutor2U, 2011). When a company has a competitive advantage they have
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This note was uploaded on 01/13/2012 for the course BUS 433 taught by Professor Professorarmstrong during the Winter '11 term at Trident Technical College.

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MGT 499 Module 4 Case - Toyota 1 Lynnette k. Bryant Trident...

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