MGT 499 Module 3 Case

MGT 499 Module 3 Case - Toyota 1 Lynnette k. Bryant Trident...

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Toyota 1 Lynnette k. Bryant Trident University International MGT 499 Strategic Management Case- Module 3 19 November 2011 Dr. Bari Courts
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Toyota 2 Toyota How well does Toyota capitalize on its strengths to meet threats and take advantage of opportunities, and will their weaknesses impede these efforts? Toyota is an automotive company that was founded in 1938 and from the time that the first assembly plant was opened, Toyota has focused on creating a vehicle that is affordable and reliable for all customers alike. This strategy still rings true for the company over seventy years later. Since the inception of the company the direction and or motivation for all employees and the company was to make the customer happy. Toyota has been a long standing reputable car manufacturer for many years now and has always handled any issues or threats as a way to grow, change and be even more successful today. All companies alike must always do a complete analysis of the strengths, weaknesses, opportunities and threats (SWOT) for their market and products in order to be successful. Toyota does this as well by realizing these aspects of their products and their competitors as well. Despite the fact that Toyota is always faced with threats from the environmental side as
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This note was uploaded on 01/13/2012 for the course BUS 433 taught by Professor Professorarmstrong during the Winter '11 term at Trident Technical College.

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MGT 499 Module 3 Case - Toyota 1 Lynnette k. Bryant Trident...

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