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Unformatted text preview: CHAPTER 12: ELECTRONIC MEDIS: TELEVISION AND RADIO ELECTRONIC Syndication (PAGE 316) Syndication Largest source of programming Forms Off-network 100 ER on TNT ABC Larry David syn rights 200 mill First-run Barter Book definition: Off-network syndication : The availability of programs that originally appeared on networks to individual stations for rebroadcast. First-run syndication : Programs produced specifically for the syndication market. Barter syndication : Marketing of first-run television programs to local stations free or for a reduced rate because some of the ad space has been presold to national advertisers. TV networks and affiliates (PAGE 315) Book Definition: Networks : Any of the national television or radio broadcasting chains or companies such as ABC, CBS, NBS, of Fox. Networks offer the large advertiser convenience and efficiency because the message can be broadcast simultaneously throughout the country....
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This note was uploaded on 01/13/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08