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CHAPTER 12 Notes ADV205 - CHAPTER 12 ELECTRONIC MEDIS...

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CHAPTER 12: ELECTRONIC MEDIS: TELEVISION AND RADIO ELECTRONIC Syndication (PAGE 316) Syndication Largest source of programming  Forms Off-network 100 ER on TNT ABC Larry David syn rights 200 mill First-run Barter Book definition:   Off-network syndication : The availability of programs that originally appeared on  networks to individual stations for rebroadcast.  First-run syndication :  Programs produced specifically for the syndication market. Barter syndication : Marketing of first-run television programs to local stations free  or for a reduced rate because some of the ad space has been presold to national  advertisers. TV networks and affiliates (PAGE 315)
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Book Definition:  Networks     : Any of the national television or radio broadcasting chains or  companies such as ABC, CBS, NBS, of Fox.  Networks offer the large  advertiser convenience and efficiency because the message can be  broadcast simultaneously throughout the country.
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