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Unformatted text preview: (women showing panties are cheerleaders, men going both ways are players on offense and defense, etc.) Digital boards Spectacular board (has some kind of thing that does something, extends, something moving, 3 dimensional type) Wall Murals Poster and Wrapped Poster Junior Poster (smaller tend to be located close to the place where you can purchase what can be advertised Showing Types of outdoor advertising What is OOH Media? Out of home refers to a variety of media consumed outside of home Five categories Billboards Street Furniture Transit Alternative OOH Cinema EYES ON Eyes on Integrated Research: (See slides page 20-22) Eyes on Measurement Eyes on integrated research Traffic counts Traffic volume Data integration Visibility research Traffic surveys...
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- Fall '08