AdvertisingandSocialResponsibilityLecture -

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View Full Document Right Arrow Icon >>EMPLOYMENT Advertising and Social Responsibility - Ethical Issues o Accuracy o Acquisitiveness o Advocacy - Is being ethical a problem? Marketers encounter constant tension between: The competitive drive to develop the most effective attention – gravving messages possible AND the fear of crossing the line beyond what is legal, ethical, and socially acceptable Ethics: moral and value standards that act as behavioral guidelines for a society’s citizens - Unlike laws and regulations, ethical codes are generally not written down Concerns: - Drives up the cost of products - Creates a barrier to market entry for small firms - Merchandises too many aspects of our culture - Sells inferior products - Sells unhealthy, dangerous products - Sets unrealistic expectations - Is done in bad taste (including use of sex and violence) - Invites censorship (by powerful advertisers) - Creates visual pollution - Pushes one country’s culture onto another Economic Effect of Advertising
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AdvertisingandSocialResponsibilityLecture -

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