AdvertisingandSocialResponsibilityLecture

AdvertisingandSocialResponsibilityLecture - Statenews.com...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Statenews.com >>EMPLOYMENT Advertising and Social Responsibility - Ethical Issues o Accuracy o Acquisitiveness o Advocacy - Is being ethical a problem? Marketers encounter constant tension between: The competitive drive to develop the most effective attention – gravving messages possible AND the fear of crossing the line beyond what is legal, ethical, and socially acceptable Ethics: moral and value standards that act as behavioral guidelines for a society’s citizens - Unlike laws and regulations, ethical codes are generally not written down Concerns: - Drives up the cost of products - Creates a barrier to market entry for small firms - Merchandises too many aspects of our culture - Sells inferior products - Sells unhealthy, dangerous products - Sets unrealistic expectations - Is done in bad taste (including use of sex and violence) - Invites censorship (by powerful advertisers) - Creates visual pollution - Pushes one country’s culture onto another Economic Effect of Advertising
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

Page1 / 2

AdvertisingandSocialResponsibilityLecture - Statenews.com...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online