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Unformatted text preview: Learning- We cannot learn unless we have accurately perceived information and attached meaning to it Learning Process- Learning- Incidental Learning o Unintentional acquisition of knowledge Repetition- Learning- Incidental Learning- Two Theories of Learning o Classical Conditioning pairing of two stimuli o Operant conditioning rewards and punishments o Cognitive learning theory internal mental processes Classical Conditioming: Pairing of Two Unrelated Stimuli- Unconditioned Stimulus that elicts the desired response - Conditiond Stimulus o A neutral stimulus o Conditioned response - Repeated Pairings- Decay Association weakens if not reinforced Operant Conditioning: Rewards and Punishments Strengthen Bhavior Positive Reinforcement Consumers are rewarded for behavior Negative reinforcement Negative consequence is removed Cognitive Learning Theory- Problem Solving- Conciousness o Hypothesis testing vs automatic response- Observational learning o Watching- Learning and Persuasion...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08