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Unformatted text preview: Organized Groups National Advertising Review Council (NARC) National Advertising Division (NAD) National Advertising Review Board (NARB) CARU – Childrens Advertising Review Unit – same as NAD and NARB, but focuses on children Grey Goose – Declined to cooperate with NAD and NARB because they thought nothing was wrong with ad Self-Discipline- Most advertisers and agencies have in-house review procedures- Every element of a proposed ad should be evaluated Self Regulation American Association of Advertising Agencies (AAAA) American Advertising Foundation (AAF) Consumer Groups Oversight Summary- Advertising Effects the Economy- Advertising Is Something Other Than Speech- Advertising is Heavily Regulated Within Society THE ADVERTISING INDUSTRY- Advertisers- Advertising agencies- Suppliers- Media Key Players: Target Audience- The desired audience for the advertising message- Data gathering technology improves accuracy of information abot customers - Advertisers must recognze the various target audiences they are talking to and know was much about them as possible Advertiser- Uses advertising to send out a message about its product...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08