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Unformatted text preview: o Strong primary demand o Chance for product differentiation o Hidden qualities of high importance to consumers o Opportunity to use strong emotional appeals o Substantial sums available to support advertising o ADVERTISING Reaches large audiences but has less ability to prompt an immediate change o Personal selling Face to face contact o Sales promotion Aims to generate immediate sales for a limited time o Public Relations Enhance a company’s image through publicity, news conferences, sponsored events, open houses, donations o Direct marketing Telemarketing, etc. o Pooint of sale/packaging POS and packaging try to drive sales where the product is sold...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08