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Unformatted text preview: messages -Selective Retention-Breaking through perceptual screens Consumer Behavior: Consumer Perception Process Tibor Nemeth jse photos to break perceptual screens -Buy LARGE BLOCKS of advertising-Bookend Ads-Putting ads in unconventional places -Awareness interpretation Mental Files-Organized collections of: o Beliefs, feelings, and expectations stored in memory, limited capacity resistant to opening new files...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08