Sept9LectureNotes - -Directory – yellow...

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9/7/11 Lecture Notes ADV205 Advertising is “salesmanship in print” – Al Lasker - Usually paid form of communication - Structured - Identified sponsor - Tries to persuade or influence - Conveyed through variety of media - Nonpersonal Types of Advertising - Brand advertising – national, basic - Retail/local – the local guy down the street whos opening a store - Political – Presidential Ads
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Unformatted text preview: -Directory – yellow pages-Direct-response – like a nike catalog-Business-to-business – Resttuarant Depot to RD Market-Institutional-PSA – non profit ads, Red Cross-Interactive – computers, web pages Advertising plays many roles-Marketing role-Communication role-Economic role-Societal role...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.

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