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Unformatted text preview: -Directory – yellow pages-Direct-response – like a nike catalog-Business-to-business – Resttuarant Depot to RD Market-Institutional-PSA – non profit ads, Red Cross-Interactive – computers, web pages Advertising plays many roles-Marketing role-Communication role-Economic role-Societal role...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08