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Unformatted text preview: o Volkswagon ads o Postindustrial: Accountability 1970s-Results-Sales Promotions (coupon)-Budgets slashed-Demarketing Factors-Aging of traditional products with a corresponding growth in compeition-Growing affluence and sophistication of the consuming public-Competition, intensified by lower trade barriers and growing international trade-$ to Sales promotion 1990. Back to advg 1995-2001 crash til 2005 Interactive Age-Mass Media shifts to narrowcasting as technology empowers consumer TiVo, computers Integrated Marketing Communications Relationship Marketing > Consistency> Integration throughout...
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- Fall '08