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Unformatted text preview: -This is complicated by several factors o Internal and external influences o Every behavior pattern has exceptions Consumer audience-Consumers are people who buy or use products to satisfy needs and wants-Two types exist o Those who shop for and purchase the product o Those who use the product-Target market o Those target markets that will receive ads are the target Audience Five Stages of Decision Making 1. Recognize a problem 2. Search for Information 3. Evaluate Alternatives 4. Choose a product to buy 5. Evaluate the purchase Perception is Reality Perception the process by which physical sensations are selected, organized, and interpreted Stimuli physical data...
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This note was uploaded on 01/14/2012 for the course ADV 205 taught by Professor Bukovac during the Fall '08 term at Michigan State University.
- Fall '08