COM267 Notes1-20 notes

COM267 Notes1-20 notes - The Established History Magic...

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The “Established” History Magic Bullet Model (1920’s -1940) - Institute for Propaganda Analysis, “Public Analysis” Limited Effects (1940’s-1960” - Army research, Peoples Choice study, “Effects of Mass Communication” Moderate Effects (1960’s-1980) - Agenda Setting, Spiral of Silence, Dependency Theory Powerful Effects (beyond 1980’s) - In a limited context A Revised History - Debate about effects has always existed - New efforts classify different effect types and causes Important Precursor Studies Frances Fenton - Effects of media violence Gabriel Tarde - Effects of reading about crimes Pioneers in Media Effects Research Carl Hovland - Experimental research about media effects on attitude change o First experiments in mass communication Paul Lazarsfeld - “Opinion leaders” – voting research – voting behaviors – no effects o Two step flow model of media effect Harold Lasswell - Five question model o Who says what to whom? In what situation? What effect? -
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This note was uploaded on 01/13/2012 for the course COM 267 taught by Professor Staff during the Spring '11 term at Michigan State University.

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COM267 Notes1-20 notes - The Established History Magic...

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