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Unformatted text preview: CHAPTER 11 Effects of Media Violence Measuring Violent Content- Two best known research projectors o Message system analysis (Gerbner) o National TV Violence Study (NTVS)- Recorded o Number of violent acts o Demographics of perpetrators and victims Message System Analysis (Gerbner) - Findings show: o Lots of violence on TV o TV not representative of real life Minorities overrepresented as offenders Law enforcement overrepresented Crime overrepresented National TV Violence Study- Recorded: o Demographics of perpetrators and victims o Violence context - Findings show lots of violence- shoes contained violence, and it was problematic - Important context features- acts are justified (protection, retaliation)- Most violence goes unpunished- Blood and gore rarely shown High Risk Content Five things that are likely to contribute to negative effects:- An attractive model- Violence justified- Violence unpunished- Minimal consequences to victims- Violence realistic Impact of Media Violence...
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This note was uploaded on 01/13/2012 for the course COM 267 taught by Professor Staff during the Spring '11 term at Michigan State University.
- Spring '11