COM267Cultivation and Effects of Minority Portrayals

COM267Cultivation and Effects of Minority Portrayals -...

Info iconThis preview shows pages 1–2. Sign up to view the full content.

View Full Document Right Arrow Icon
Cultivation and Effects of Minority Portrayals Cultivation The Cultural Indicators Project - Investigated the “cultivation” effect o For people who watch a lot of TV, the real world starts to resemble the world of TV Three Components of the Cultural Indicators Project - Institutional process analysis o Examines the production, management, and distribution of media messages - Message system analysis o Investigates images in media content - Cultivation analysis o Compares social perceptions of heavy and light viewers Conceptual Roots of the Cultivation Hypothesis - Mainstreaming o When heavy TV viewers absorb attitudes and beliefs shown on TV o Diverse groups develop similar perceptions - Resonance o When real-world events support the distorted image of reality shown on TV Cultivation Hypothesis Assumptions - Assumes: o Messages are relatively uniform o Viewing of TV is non-selective o Television viewing is habitual - Assumptions are challenged by critics Criticimps of Cultivation -
Background image of page 1

Info iconThis preview has intentionally blurred sections. Sign up to view the full version.

View Full DocumentRight Arrow Icon
Image of page 2
This is the end of the preview. Sign up to access the rest of the document.

This note was uploaded on 01/13/2012 for the course COM 267 taught by Professor Staff during the Spring '11 term at Michigan State University.

Page1 / 2

COM267Cultivation and Effects of Minority Portrayals -...

This preview shows document pages 1 - 2. Sign up to view the full document.

View Full Document Right Arrow Icon
Ask a homework question - tutors are online