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Unformatted text preview: -Gatekeeping is who decides what is news, these people delete, shape, and add info-Agenda setting – media determines what issues are important-Media gatekeepers decide what to cover and how much attention to give to issues-Agenda building – concerned with how public and media agendas influence policy agendas News Diffisuon – examines how quickly and in what ways people hear about crisis news 3 factors that influence news diffusion-Important or high impact event-The timing of the release-Audience demographics...
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This note was uploaded on 01/13/2012 for the course COM 267 taught by Professor Staff during the Spring '11 term at Michigan State University.
- Spring '11