COM275 Notes - Modernization and Development Theory - Media...

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Modernization and Development Theory - Media can promote modernization and development o Particularly in the developing world - Media can disseminate o Skills and technical know-how o Progressive work ethics o Democracy - Media can aid educational health and welfare programs Communication Technology Determinism - Social change is direct result of communication technological innovation - The form, content or use of each new technology is biased - This bias influences social structure (bias toward oral/visual skills, or different mental processes) - Communication revolution leads to social change Information Society Theory - New communication technology promotes social change characterized by: o An economy based on the production of information as commodity o The prominence of information related occupations o A greater volume of information flow o Integration and convergence of activities MASS COMMUNICATION AND CULTURE Two major perspectives: - Social scientific - Culturalist - CHAPTER CENTERS ON CULTURALIST PERSPECTIVE
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This note was uploaded on 01/13/2012 for the course COM 275 taught by Professor Sherry during the Spring '08 term at Michigan State University.

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COM275 Notes - Modernization and Development Theory - Media...

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