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Unformatted text preview: -Technology-Emerging class of professional writers-Evolution of national brands & national advertising-Congress enacted new postal regulations in 1879 Magazines help correlate society Unifying force in American life Industrial revolution and magazine technology Era of democratic reading Specialization in publishing Top 100 consumer magazines – ‘09 Economies of scale-Fixed costs o Personnel o Office space o Technology Consumer magazines-Time-Newsweek-The Week (British)-People-Us-Sunday Supplements-Sports-Men’s magazines Women’s Magazines-Better homes ans gardens-Good housekeeping-Family circle-Women’s day Young women’s magazines-Glamour -17 Fashion-Vogue Bridal-Carolina Bride...
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- Spring '08
- CONSUMER MAGAZINES, women’s magazines, new postal regulations