Steve Job? ? what really happened ? On Wednesday, August 24, 2011, Steve Jobs resigned from his position as chief executive of Apple. Jobs helped propel the computer company he created in his parent’s garage to become one of the most profitable companies in the world. His cult-like appearances were eagerly anticipated by those drooling over the latest gadget, but his battle with pancreatic cancer over the last few years left many uncertain about the future of the company. Periodic disappearances led to decreases in Apple stock. His returns were met with glorious stock increases. It seemed the fate of Apple was tied to Steve Jobs. On Wednesday, August 24, 2011, Tim Cook was named as Jobs’ replacement. Stocks took a tumble and then bounced back. Consumers are anxiously looking forward to the next big releases and will line up in droves upon their debuts. Apple will make lots of money. In other words, life will go on for the computer giant. Translation: Steve Jobs was important to the success of Apple, but he’s just as replaceable as everyone else…including you. But is that a good or bad thing? What does being replaceable mean?
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This note was uploaded on 01/13/2012 for the course 620 300 taught by Professor Gordon during the Fall '10 term at Rutgers.