This preview has intentionally blurred sections. Sign up to view the full version.View Full Document
Unformatted text preview: Chapter 7 That’s the idea behind “The Mesh,” a book by entrepreneur Lisa Gansky, and a related website ( meshing.it ), focused on the trend. A new generation of technologies is enabling sharing as a key to business, the thinking goes, and consumers are game for the change. From movie-sharing site Netflix to car-sharing service Zipcar, businesses are thriving based on a sharing model. These “mesh” businesses signal something of a cultural change in our ideas about ownership. When you think of a traditional business, you’re likely to think of a store selling a product that’s been manufactured, like a piece of clothing or a CD. Yet now, with so much of our lives taking place within the digital sphere, from reading e-books to exchanging photos by e-mail, we may be less interested in the actual ownership of products. The book explains how businesses can create dynamic results and progressive partnerships through the use of social media....
View Full Document
This note was uploaded on 01/13/2012 for the course 620 300 taught by Professor Gordon during the Fall '10 term at Rutgers.
- Fall '10