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Unformatted text preview: Stewart as a person, people may not have as much faith in the company. What Stewart did is considered unethical and illegal in that business world and that kind of behavior discourages people to invest in the company. This is the most important issue that needs to be resolved. Solutions to the Problem Here are some recommendations that can help rebuild the Martha Stewart brand • The company should participate in character-building activities such as charity and non-profit organizations. • Martha Stewart could personally admit to the unethical behavior and apologize to her investors. This may help restore faith in the company and regain the public’s trust. • Create an alternative name for the company. This would minimize the direct link to Martha Stewarts character. In this memo I have covered the problems that your company is facing. The memo also recommends some possible strategies for getting back on track. I hope this can be beneficial to your company’s rebound....
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This note was uploaded on 01/16/2012 for the course COMM 3020 taught by Professor Janefitzgibbon during the Fall '11 term at Wayne State University.
- Fall '11