designing_user_exp

designing_user_exp - Designing the User Experience Deborah...

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Designing the User Experience Deborah A. Levinson Design Lead, ATG Discovery process This is a process of definition: Why are you doing this? Who are you working for? Who will benefit from this? What is it going to do? Why are you doing this? Sell products Corporate/educational information Aggregate information from different sources (e.g., search engine, portal, calendar) Build community through shared interests (e.g., class web site) Goals for web.mit.edu : Promote the MIT identity Provide users with a greater ability to find MIT information Facilitate work processes at MIT with web-based applications Make better use of content to showcase MIT's strengths Define strategies to further integrate components of the site Goals for My ATG : Marketing goals: Showcase latest ATG products; get sales and promotional material to users
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Support the developer community (build grassroots) Meet user demand: customization/personalization; targeted information; online technical support Who are you working for? May have one or more clients, some with competing needs Don’t confuse client with audience (person paying for site is not necessarily audience) Who will benefit from this? Defining an audience: Adults Children Teenagers Students Faculty Employees Customers Investors All of the above?
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designing_user_exp - Designing the User Experience Deborah...

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