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Unformatted text preview: are attracting the
audience you want to reach, and whether
they are getting your message.
Be flexible from the start.
Make simple prototypes. Run your
creations by your group members/peers.
creations The Other Kind of Content
The client’s message isn’t the only content
that’s important to the website. Web
visitors are not a captive audience. You
must grab their attention!
In exchange for the time they spend at
your site or using your service, visitors
want information they can apply, tools
they can use, beauty they can enjoy,
games they can play, freebies they can
download, or links to other interesting
sites they can visit.
sites Technology Is Not Content
It can be tempting to show off your
prowess by embellishing a service
with ‘bells and whistles’.
Too many bells and whistles can
make a site’s content harder to get
Nothing you build into the
experience should dilute or
detract from your project goals.
detract What Technology Can Do
Motion, sound, interactivity, and the
standard well-designed static
graphics, can help engage visitors in
your site, and can also help them
Technology, when used intelligently,
can reinforce your message, or
present information in new and
interesting ways. Matching the Technology to the
High-tech audience → high-tech
website with all the latest gadgets
General audience → tried and tested
technologies. Using the latest
technology could isolate your site
from visitors who aren’t well
equipped to experience it.
equipped Other Technological
User computer connection and
HTML tag issues.
HTML Beware Flash
Macromedia Flash is a wonderful graphical tool
for enhancing your project when used properly.
Unfortunately, Flash is one of the most abused
technologies out there (see examples later).
As one of my favorite web design authors
succinctly put it:
“What happened was that Flash came alon...
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- Fall '03