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that make sense for the project,
• Production. Combine content effectively
into a comprehensive interface
• Testing & Redesign … Time Considerations
Everything about designing and producing
an interactive project takes time:
to learn what works on the web
learn the tools of site production
produce the finished product Achieving a good design is HARD! It
doesn’t come naturally to most, and you
won’t get it first time.
won’t Identify Purpose
Target the problem you want the
website/interactive service to solve.
Be problem specific. The better you
are at defining the desired target,
the better you’ll be at developing a
solution that works, and recognizing
when it doesn’t work.
Choose the right delivery method.
Why the Web?
Why Identify Audience
You need to determine the audience you
are targeting so that you can make your
design solution as relevant and
aesthetically compelling to your particular
viewers as possible.
You’ll also need some practical information
about the equipment your audience uses
to connect to the Web.
to Shaping the Solution
If your client needs to improve brand awareness,
then your strategy will be to ensure that visitors
leave the site with the knowledge that your
client’s brand is equal to or better than the
For a nonprofit organization, or even for the
customer support division of a for-profit business,
the environment you design will be different still
– one that ensures that the information and
resources that your visitors seek are easily
Always design with a goal in mind. Don’t get
carried away in aesthetic fluff, and
ornamental Shaping and Reshaping
You can’t just design a site, hand it over
to your clients, and walk away.
Built into your site should be a way of
assessing whether you...
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This note was uploaded on 01/16/2012 for the course WRITING 21w.785 taught by Professor Edwardbarrett during the Fall '03 term at MIT.
- Fall '03