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all these punk teen designers abandoned userall
friendly interfaces to run amuck in a swamp of
whirling polygonal irrelevance.” – Curt Cloninger
Curt Cloninger Metaphor
Metaphor Establish a unified metaphor for your project
Once the concept has been developed, it’s time
to design the front-end that you’ll use to deliver
the site’s content to its visitors.
If your site design uses a metaphor, it will
provide a sort of physical reality for the mental
space that visitors inhabit while they are there.
Consider not only how well the metaphor will
work to carry your message and appeal to your
audience, but also whether the metaphor is one
you’ll be able to use consistently throughout the
Your service will need its own unique
identity and personality for it to
Will the delivery of your information
be funny, techy, hip, grungy, or
Whatever you choose, be
One of the most important contributors to
the flavor of your design is its style – its
layout, graphics, typefaces, colors, and so
The layout of the site needs to be flexible
enough to support changing content and
different media types.
Make use of dimensionality – the human
world isn’t flat.
Try to match your metaphor with your
style. Site Organization
Most people approach a website with two
questions in mind: “What’s here for me? And how
do I get to it?”
When you organize the information in a Web site,
you’ll feel the tension between wanting to make
lots of options available on the surface so visitors
don’t have to do a lot of digging, and wanting to
give visitors a head start on sorting out what’s
In general there should be no more than 6 to 10
main options available on-screen at one time.
main Guide The User
Create a ‘path of least resistance’ f...
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This note was uploaded on 01/16/2012 for the course WRITING 21w.785 taught by Professor Edwardbarrett during the Fall '03 term at MIT.
- Fall '03