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Unformatted text preview: on’t Underestimate Text
Text and its wide range of typefaces can be a
very powerful tool in establishing a ‘look’ for your
Don’t automatically assume that you have to
have lots of images.
Text can be made quite versatile. Use graphics
programs to incorporate special typefaces, text
orientations, dimensional effects, and coloring.
Use keywords that help deliver your message.
The user will naturally be drawn to them.
If you can combine an intelligent use of text
graphics with contrast and color, you’ll be well on
your way to an attractive solution.
your Content Purpose
For every graphic or special visual page element you
incorporate into your design (e.g. icons, logos, flash
elements) ask yourself: “What message does this
element convey?” “What is it’s purpose on the
If you find yourself dropping in lots of random clipart,
unlabelled or non-functional graphics, stop and slap
Everything you incorporate into your pages should
send a message, and promote consistency with the
rest of the design.
Avoid ornamental embellishments that add no value
to your site and just slow the experience for the user
as they wait to download it.
as Asset Sources
Asset One of the biggest challenges in creating a
large interactive project is how to create
all of the stunning visuals you need to
Creative combinations of stock photos and
digital clip art can be invaluable.
Develop your graphics by adapting images
you find online.
If you are up to it, create all your own
graphics using Photoshop, Fireworks and
other tools like digital cameras.
other Graphics Techniques
If you are creating your own graphics,
consider using the following techniques to
enhance the visuals in your projects:
Beveling, & Embossing
Color gradients, Lighting Effects
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This note was uploaded on 01/16/2012 for the course WRITING 21w.785 taught by Professor Edwardbarrett during the Fall '03 term at MIT.
- Fall '03