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Unformatted text preview: What abstract idea characterizes your site? What is the personality of the site? What should its personality be? What associations does it bring up? Similar terms in the industry: identity, brand. If you replace the "name" of the site, would it still work for someone else/another company? If so, you still haven't found the unique design for the site. 4. Discussion pages Name the unstated. What is it like? What associations does it bring up? Steinway Pianos New York Times CMS Campus Committee on Race Relations Electric Postcards Division of Comparative Medicine Alumni Network Services...
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- Fall '03
- Thought, Web page, Massachusetts Institute of Technology, Think Different, graduate student office