CUSTOMER FOCUSSED Marketing Basics

CUSTOMER FOCUSSED Marketing Basics - Small Business...

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Unformatted text preview: Small Business Resource Power Point Series CUSTOMER FOCUSSED Marketing Basics Welcome This PowerPoint introduces a variety of marketing related approaches, some from people who have already applied these successfully in their own businesses. This PowerPoint should be viewed as a springboard to generating ways to develop your own business. Be Innovative To get new business, you must strive to be innovative. For example, an insurance agency, offered a free lunch at ….if it couldn't save any person money on their car insurance. The customer flow was dramatically increased. The bottom line? Dozens of new customers and tons of new cash flow - and all they had to do was fork out the cost of a free lunch – costed into the equation of course. This may not sound original now – you need to find your own spin. Test And Cost But one restaurant offered a two for one deal by cutting out a coupon from a newspaper BUT a party of six turned up with one coupon and only had to pay for 3 – why – the wording of the advert and coupon was misleading. Thus the need to learn from one’s mistakes and the mistakes of others is VITAL. Hit The Target One of the toughest target in marketing and sales is getting to the right people inside another company. Addressing mail to “Marketing Manager" or worse still to the Occupier on the outside of the envelope is ineffective. Hitting the target is the challenge which means making contact with the right individuals and is the only way to make the sale. Taking time to be highly targeted in business communication is essential and this means Research Is Vital Market and marketing research are vital skills to hitting the target. To learn more about this see our other PowerPoint on market research. Suffice to say whether it is permission email marketing, direct mail or telesales, personalisation is vital – know your prospect! Make Prospect Identification Your Mission The single most important daily activity in any business is prospect identification. By making prospecting a is prospect identification....
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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CUSTOMER FOCUSSED Marketing Basics - Small Business...

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