webmarketingprinciples

webmarketingprinciples - Nine Web Marketing Principles...

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Brought to you in association with Nine Web Marketing Principles
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Brought to you in association with Webonomics This section is based on the book Webonomics by Evan I. Schwartz
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Brought to you in association with 1. Quality of Experience It is the quality of the experience that counts, not the quantity of visitors What will cause people to come back? Don’t just supply electronic information, create an online community The web is not a mass medium: it’s an interactive, personal, niche medium News and information services will only be profitable by inventing and charging for value-added services .
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Brought to you in association with 2. Use the Web for Results Marketers shouldn’t be on the web for exposure , but for results . Web picks up where traditional advertising stops. Web ads must link to in-depth product information Like a human sales person: Learn about customers’ preferences Provide service Generate future sales
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Brought to you in association with 2. Use the Web for Results Mass media pushes ; on the web, we pull . Web consumers seek info from marketer Getting your message out requires the consumer’s consent .
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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webmarketingprinciples - Nine Web Marketing Principles...

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