samplemarketingplan

Samplemarketingplan - A Sample Marketing Plan Brought to you in association with Your Marketing Plan Guides your work Fits with your business plan

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Brought to you in association with A Sample Marketing Plan
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Brought to you in association with Your Marketing Plan: Guides your work Fits with your business plan Sets out goals Provides timetables, deadlines, steps Is shared with staff
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Brought to you in association with Executive Summary outlines the plan in a nutshell Introduction outlines marketing goals gives a bit of background can include a vision statement Marketing Plan Elements
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Brought to you in association with Marketing Plan Elements Situation Analysis environmental scan: market, external industry, product, competition SWOT Analysis: internal strengths and weaknesses , external opportunities and threats Market Segmentation analyzes client group: existing and potential consumers and markets
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Brought to you in association with Consumer Behaviour Common traits Who are they? Why would they use your product? What features of your product appeals to them?
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This note was uploaded on 01/13/2012 for the course BUS M 201 taught by Professor Mcgregor during the Fall '11 term at BYU.

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Samplemarketingplan - A Sample Marketing Plan Brought to you in association with Your Marketing Plan Guides your work Fits with your business plan

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