marketingsuccess

marketingsuccess - Marketing Your Web Site Successfully By...

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Brought to you in association with Marketing Your Web Site Successfully – By Small Business Resource
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Marketing Your Web Site Successfully Online Advertising Overview Online Advertising Projections Changing Formats and Pricing Emergence of E-mail Guerilla Marketing
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Brought to you in association with Online Advertising Overview
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Internet - Fast Becoming Mass Medium 0% 0% 20% 20% 40% 40% 60% 60% 80% 80% 100% 100% Radio TV Magazine Cable Press Online 74% Expected by 2005 99% 99% 98% 98% 81% 81% 62% 62% 59% 59% 51% 51% 23% 23%
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Brought to you in association with Source: Jupiter/NFO; N=2,312 0 2 4 6 8 10 12 14 16 18 TV Radio News- papers Magazines Online 2000 Online 2005 Media Consumption is Strong Average Hours Per Week 15.6 15.6 12.6 12.6 4.0 4.0 3.4 3.4 8.0 8.0 10.5 10.5
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Internet Usage is High 56% 24% 8% 4% 8% 0% 10% 20% 30% 40% 50% 60% Almost every day At least once a week At least once a month Once every few months Only a few times in his/her life “How often do you use the Internet?”
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Cannibalization of Traditional Media Continues Percentage of respondents who report that time Percentage of respondents who report that time with media decreasing due to Internet with media decreasing due to Internet 40.0% 22.0% 21.0% 12.0% 0% 10% 20% 30% 40% 50% 60% TV Magazines Newspapers Radio
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Consumers are Buying Online 31% 40% 46% 51% 54% 57% 60% 47% 40% 35% 31% 29% 27% 25% 22% 21% 19% 18% 17% 16% 15% 0% 20% 40% 60% 80% 100% 1999 2000 2001 2002 2003 2004 2005 Percentage of Online Users Buyers Browsers Non-Shoppers
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Commerce Opportunities 45% 33% 29% 24% 20% 16% 14% 12% 10% 14% 12% 0% 10% 20% 30% 40% 50% Books CDs, tapes, albums Computer peripherals Flowers or gifts Hotel reservations Clothing Airplane tickets Entertainment tickets Electronics PCs None of these Which of the following products or services have you purchased online?”
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Brought to you in association with Source: Jupiter/NFO; N=2,312 The Internet as an Advertising Medium Now a Mass Medium Fundamentally Changing Consumers’ Media Consumption Habits Opportunity to Get in Front of Consumers When They are in a “Buy” Mindset
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Brought to you in association with Online Advertising Projections
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Brought to you in association with Source: Jupiter/NFO; N=2,312 Online Ad Growth Questioned by Press and Wall Street “The growth of online advertising has been impressive to date, however that growth has been fueled by dot- coms…The tides have changed and we expect the online ad landscape to do so as well.” Equity Research Analyst
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Brought to you in association with Source: Jupiter/NFO; N=2,312
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marketingsuccess - Marketing Your Web Site Successfully By...

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